tradie pro
Branding
Tradie Pro is one of Australia’s leading online marketplaces for trusted tradespeople.
The digital nature of Tradie Pro means the guys behind the brand are well versed in eCommerce, but they required a great brand concept to go with their website and help them stand out in a crowded space. I added logos and brand characters into the mix, and worked on a full branding project, from typography and colour palette, to logo and character illustration.
The bright colour palette mirrors the elements of trust Tradie Pro wanted to achieve. The logo incorporates an infinity symbol, communicating the connection between the client and a good tradie.
Brand character
The character breaks the cliché of the 'tough-looking guy' that has become synonymous with your average tradie. Using gender-balanced colours and incorporating the infinity sign from the logo, I sought to dash that stereotype.
