MARCOS

Marcos, a popular food and drink kiosk in Lebanon known for their delicious offerings, wanted to create a brand identity that not only stood out but also captured the essence of what Marcos was all about. After conducting thorough research and analysis, I decided to use the slogan "Worth Standing For" as the centrepiece of the brand's messaging. This slogan was inspired by the long queues that are a regular feature at Marcos, with people willing to stand for long periods just to get a taste of the food and drink on offer. By using this slogan, the brand's identity now encapsulates the idea that Marcos is not just any ordinary kiosk; it's a place that people are willing to go the extra mile for. The final result was a brand identity that perfectly captured the unique character of Marcos and helped them stand out in an increasingly crowded market.

◯ Directed the full scope of the restaurant's branding initiative from inception to completion.

◯ Hand crafted a distinctive logo that encapsulated the restaurant's essence and values.

◯ Composed a compelling brand guideline detailing logo variations, typography, colour scheme, and more.

◯ Conceived an impactful tagline based on market insights and the restaurant's target demographic.

Brand Identity