As a Multidisciplinary Designer based in London, I have developed a diverse portfolio throughout my career, spanning branding, illustration, brand development, digital design, and experiential projects such as installations, campaign execution, and experience branding. I am highly skilled in conceptual thinking, strategic design thinking, branding, project management, typography, storyboarding, 2D visualisation, team management, client presentations, and pitching. I graduated with a degree in Graphic Design and Visual Communication from the Lebanese University, and am fluent in English and Arabic, with a working proficiency in French.

My role has involved ideating and presenting creative concepts, leading the art direction of campaign assets, and developing pitch-winning ideas for global brands including RayBan, Bombay Sapphire and Canon. My background in graffiti and art enables me to approach briefs from unique perspectives, consistently delivering original ideas and concepts that resonate with global audiences.