Freightops is a Ghanaian logistics and forwarding company that services the delivery of shipments across air, land and sea to any international destination. Their visual identity and stationery brings together the themes of open sea, aviation and cargo through the intersection of the plane and the ship. The logo also maximizes a geometric, grid-based layout, negative space and a vivid blue colour palette.

◯ Navigated cross-cultural collaboration, working closely with a client based in a different country.

◯ Led the full spectrum of the branding campaign, overseeing everything from conception to implementation.

◯ Designed a robust brand identity that harmoniously blended local nuances with global appeal.

◯ Created comprehensive brand guidelines, ensuring consistent application across various mediums and touch points.

◯ Facilitated regular virtual consultations with the client, ensuring alignment with their vision and feedback.

◯ Overcame logistical challenges inherent to working across continents and time zones.

◯ Adapted branding strategies to cater to both the local culture and the client's specific requirements.