As a leader in synthetic biology and the production, Amyris stands at the forefront of beauty product manufacturing, delivering essential ingredients for clean, effective everyday use. For this pioneering company, I crafted the branding for their affiliate program, the Clean Creator Community. This brand epitomizes inclusivity, diversity, and authenticity. The logo, with its three interlocked C's, each rotated uniquely, captures the vast array of influencers from every age and background, symbolising the community's open embrace of variety. The deliberately imperfect curves in each C underscore a poignant message: perfection is not the goal, but rather authenticity and organic growth. This brand seeks to resonate with those who value genuineness and aim to connect
without pretence.

◯ Spearheaded the design and conceptualisation of the Clean Creator Community identity, including the distinctive logo.

◯ Curated and sourced imagery that aligned with the brand's ethos of inclusivity, diversity, and authenticity.

◯ Effectively communicated design concepts and branding vision to the client, ensuring alignment with their goals.

◯ Actively engaged with the client to receive feedback and made iterative design refinements based on their insights.

◯ Managed all facets of the branding project, ensuring a cohesive and resonant brand image for the Clean Creator Community.