Hybrid working
in action
Canon Europe had to change the way they sell IT equipment to customers because of the pandemic, with more people working remotely. They created a package of their technologies called a "hybrid working business launch" to help customers with this new way of working. The package was designed to take into consideration different market nuances across the 14 regions Canon Europe is responsible for. The goal was to bring this package to market and achieve success in all 14 regions.
◯ Came up with the campaign concept of creating something different and revolutionary
(32pages comic book).
◯ Led on the creative direction of all the assets.
◯ Created the branding for the whole campaign.
◯ Designed all the campaign assets including storyboarding, illustration and layout.
◯ created all the offline and online assets of the campaign, social media posts, brochures, infographics, web assets
Comic Book and digital assets
OUTCOME.
Hybrid Working In Action represents a significant shift in communications approach for a B2B brand. it focuses on how the products can help solve real-life problems for the audience. It's a successful campaign that has attracted new people and kept them interested.
76% of the people who visited the campaign page were new to Canon, 62% visited from mobile devices – a historic change, as over half of its B2B audience typically uses
desktop devices.
STATS
62%
15,860
visited from mobile devices – a historic change, as over half of its B2B audience typically uses desktop.
people visited campaign page.
76%
3mins
of the people who visited the campaign page were new to Canon.
Up to 3mins dwell time.
★ ★ ★ ★
The campaign was shortlisted for 4 different awards in London.
