Petra Beer, part
of the Heineken Company - Jordan
Social media campaign
To reignite the brand, I created a campaign which positions Petra as the biggest and best Jordanian beer brand. celebrating Petra Beer’s pride in their strong Jordanian heritage, positioning it as ‘the biggest in Jordan’ and encourage the nation to share this pride.
A play on the Arabic words for ‘the best in Jordan’ or ‘the most respected in Jordan - KaBeer al Kil (get it?), the visuals are larger than life to represent this wordplay.
